Powering Physical AI Innovation

Physical AI is easy to prototype but hard to ship.
We close that gap.

Building Physical AI - systems that sense, reason, and act in the real world - requires expertise across the entire technology stack, from electronics and firmware, to middleware and the agentic AI systems that tie it together.

At Focus, we provide multidisciplinary engineering expertise, architectural guidance, and scalable teams needed to help you navigate complexity, reduce technical risk, and accelerate development. We help you invest your resources wisely and dedicate your energy to what truly matters: driving innovation.

Trusted by 80+ companies

THE FOCUS ADVANTAGE

Efficiency, Flexibility, and Expertise

Partnering with Focus means gaining a strategic ally committed to your success.

Seamless Global
Collaboration

We enable seamless global collaboration through aligned time zones, shared work cultures, and streamlined logistics for moving parts and equipment, with on-site support when critical milestones call for it.

Efficiency
Through Flexibility

We provide flexible engineering support that adapts to each project's needs, from early prototyping and system integration to validation and product development.

Proven
Expertise

We bring a decade of engineering experience across the product lifecycle, from simulation to production, with proven expertise in hardware-in-the-loop testing and a team of engineers with advanced degrees and contributions to academic research.

how we coLlaborate

We Meet You Where You Are

Partnering with Focus means gaining a strategic ally committed to your success.

HW/FW Prototype Development

We collaborate on the development of a working prototype to test integrations and guide further development.

What can we help with:

Rapid prototyping using OTS components.

Next steps:

You're ready to develop the robotics software.

Robot Software PoC Development

We implement robot software to rapidly test out behaviors.

What can we help with:

Technological validation, HW/FW/SW prototyping.

Next steps:

You're ready to put your ideas and implementations to the test.

Robot SW/FW/HW Implementation

We improve the platform to make it more observable, extensible, maintainable, and robust.

What can we help with:

Mixed signal circuit design, PCB layout design, FW development, middleware implementations.

Next steps:

You have a more robust and extensible platform.

Cloud Integration

We deploy and connect cloud infrastructure and services to your robot.

What can we help with:

Architecture design, Cloud infrastructure setup, system integration, devex setup.

Next steps:

Your robot can now interact with users and cloud services.

CI and QA Implementation

We put CI/CD and QA processes in place to decrease regressions and increase development speed.

What can we help with:

HITL automated test fixtures.

Next steps:

You can continuously develop and improve your software.

Fleet Deployment and Management

We implement fleet management systems to track software versions and deployment events.

What can we help with:

Fleet management system implementation, process design and documentation, fleet introspection.

Next steps:

You can safely release software at scale.

Telemetry and A/B Testing

We build robot telemetry to track performance and catch potential problems earlier.

What can we help with:

Datalake setup, report creation, statistical comparisons, A/B testing system deploy.

Next steps:

You have real-time visibility into your fleet.

SUCCESS CASES

Our experience in action

We've helped physical AI innovators across every industry, from agriculture to logistics, turn ambitious timelines into shipped products.

See all Case Studies ↗

PHYSICAL AI

Simulating Autonomous Robots for Industry

Isaac Sim environments, a real-to-sim pipeline, and onboard autonomy for industrial robot fleets, from simulation to hardware.

PHYSICAL AI

Safety Systems for Autonomous Trucks

Embedded safety engineering for autonomous yard trucks, reinforcing full-stack assurance across a live, certification-bound platform.

PHYSICAL AI

Mapping with a Robotic Quadruped

SLAM navigation and real-time mapping, running live on a quadruped robot platform.

Physical AI Studio Management Team

Our Robotics Studio is powered by 80+ experts and led by an experienced management team.

Man with curly dark hair and a beard wearing an olive green patterned shirt, facing the camera.

Head of Robotics

Delivery Manager

CEO

CTO

COO

OUR SERVICES

Comprehensive Physical AI Services

Focus offers a full spectrum of services designed to address the diverse technical needs of robotics projects.

Simulation

Test and validate behaviors in simulation before touching real hardware, cutting QA costs and catching issues earlier.

Data Flow

Move your data reliably across buses, gateways, and services. From sensor to cloud.

Control Boards

Build a board suited to your needs. Deliver power, route buses, implement safety features, sample sensors and control actuators.

Robotics CI/CD

Always know who, when and where your software was released. Deliver robotics software with quality.

Functional Safety & Compliance

Trace requirements from concept to code. Be ready for audits with structured documentation, risk management and test evidence.

HiL Continuous Integration

Integrate Hardware-in-the-Loop setups into your CI pipelines. Validate algorithms, firmware and hardware against real-world scenarios continuously.

Actuator Drivers

Precisely drive motors, servos or other actuators. Ensure safe torque control, accurate velocity/position control, and predictable performance under load.

Drivers

Get the sensor data with high availability, quality and low latency

Middleware integration

Speed up PoC integration with the right middleware for the job (ROS2, Protobuf + gRPC, or custom)

Legacy Code

Take your existing firmware to the next level, port it to a new platform or optimize its performance.

Platform

Build the foundations of your firmware, be it the OS, the networking stack or peripheral configuration.

Observability

Always know what happened in a given test trial. Speed up problem triage by having the right information available at all times.

DFM and DFT

Transition from prototype to production without surprises. Design for manufacturability and testability to reduce cost and ensure robust quality at scale.

State Estimation

Enable smarter behaviors in your robots through a better understanding of their environment.

IoT Integration

Seamlessly connect robots to the cloud. Enable remote updates and telemetry streaming leveraging our +10 years in developing connected applications.

Middleware integration

Speed up PoC integration with the right middleware for the job (ROS2, Protobuf + gRPC, or custom)

Robotics CI/CD

Always know who, when and where your software was released. Deliver robotics software with quality.

IoT Integration

Seamlessly connect robots to the cloud. Enable remote updates and telemetry streaming leveraging our +10 years in developing connected applications.

HiL Continuous Integration

Integrate Hardware-in-the-Loop setups into your CI pipelines. Validate algorithms, firmware and hardware against real-world scenarios continuously.

Simulation

Test and validate behaviors in simulation before touching real hardware, cutting QA costs and catching issues earlier.

Legacy Code

Take your existing firmware to the next level, port it to a new platform or optimize its performance.

State Estimation

Enable smarter behaviors in your robots through a better understanding of their environment.

Actuator Drivers

Precisely drive motors, servos or other actuators. Ensure safe torque control, accurate velocity/position control, and predictable performance under load.

Drivers

Get the sensor data with high availability, quality and low latency

Control Boards

Build a board suited to your needs. Deliver power, route buses, implement safety features, sample sensors and control actuators.

Functional Safety & Compliance

Trace requirements from concept to code. Be ready for audits with structured documentation, risk management and test evidence.

Observability

Always know what happened in a given test trial. Speed up problem triage by having the right information available at all times.

Data Flow

Move your data reliably across buses, gateways, and services. From sensor to cloud.

DFM and DFT

Transition from prototype to production without surprises. Design for manufacturability and testability to reduce cost and ensure robust quality at scale.

Platform

Build the foundations of your firmware, be it the OS, the networking stack or peripheral configuration.

State Estimation

Enable smarter behaviors in your robots through a better understanding of their environment.

Control Boards

Build a board suited to your needs. Deliver power, route buses, implement safety features, sample sensors and control actuators.

HiL Continuous Integration

Integrate Hardware-in-the-Loop setups into your CI pipelines. Validate algorithms, firmware and hardware against real-world scenarios continuously.

DFM and DFT

Transition from prototype to production without surprises. Design for manufacturability and testability to reduce cost and ensure robust quality at scale.

Functional Safety & Compliance

Trace requirements from concept to code. Be ready for audits with structured documentation, risk management and test evidence.

Robotics CI/CD

Always know who, when and where your software was released. Deliver robotics software with quality.

Legacy Code

Take your existing firmware to the next level, port it to a new platform or optimize its performance.

Observability

Always know what happened in a given test trial. Speed up problem triage by having the right information available at all times.

IoT Integration

Seamlessly connect robots to the cloud. Enable remote updates and telemetry streaming leveraging our +10 years in developing connected applications.

Platform

Build the foundations of your firmware, be it the OS, the networking stack or peripheral configuration.

Middleware integration

Speed up PoC integration with the right middleware for the job (ROS2, Protobuf + gRPC, or custom)

Data Flow

Move your data reliably across buses, gateways, and services. From sensor to cloud.

Drivers

Get the sensor data with high availability, quality and low latency

Actuator Drivers

Precisely drive motors, servos or other actuators. Ensure safe torque control, accurate velocity/position control, and predictable performance under load.

Simulation

Test and validate behaviors in simulation before touching real hardware, cutting QA costs and catching issues earlier.

IoT Integration

Seamlessly connect robots to the cloud. Enable remote updates and telemetry streaming leveraging our +10 years in developing connected applications.

Drivers

Get the sensor data with high availability, quality and low latency

Robotics CI/CD

Always know who, when and where your software was released. Deliver robotics software with quality.

Platform

Build the foundations of your firmware, be it the OS, the networking stack or peripheral configuration.

Legacy Code

Take your existing firmware to the next level, port it to a new platform or optimize its performance.

Simulation

Test and validate behaviors in simulation before touching real hardware, cutting QA costs and catching issues earlier.

Actuator Drivers

Precisely drive motors, servos or other actuators. Ensure safe torque control, accurate velocity/position control, and predictable performance under load.

Middleware integration

Speed up PoC integration with the right middleware for the job (ROS2, Protobuf + gRPC, or custom)

Data Flow

Move your data reliably across buses, gateways, and services. From sensor to cloud.

State Estimation

Enable smarter behaviors in your robots through a better understanding of their environment.

Control Boards

Build a board suited to your needs. Deliver power, route buses, implement safety features, sample sensors and control actuators.

HiL Continuous Integration

Integrate Hardware-in-the-Loop setups into your CI pipelines. Validate algorithms, firmware and hardware against real-world scenarios continuously.

Observability

Always know what happened in a given test trial. Speed up problem triage by having the right information available at all times.

Functional Safety & Compliance

Trace requirements from concept to code. Be ready for audits with structured documentation, risk management and test evidence.

DFM and DFT

Transition from prototype to production without surprises. Design for manufacturability and testability to reduce cost and ensure robust quality at scale.

HiL Continuous Integration

Integrate Hardware-in-the-Loop setups into your CI pipelines. Validate algorithms, firmware and hardware against real-world scenarios continuously.

Observability

Always know what happened in a given test trial. Speed up problem triage by having the right information available at all times.

Data Flow

Move your data reliably across buses, gateways, and services. From sensor to cloud.

Legacy Code

Take your existing firmware to the next level, port it to a new platform or optimize its performance.

Drivers

Get the sensor data with high availability, quality and low latency

Functional Safety & Compliance

Trace requirements from concept to code. Be ready for audits with structured documentation, risk management and test evidence.

Robotics CI/CD

Always know who, when and where your software was released. Deliver robotics software with quality.

IoT Integration

Seamlessly connect robots to the cloud. Enable remote updates and telemetry streaming leveraging our +10 years in developing connected applications.

State Estimation

Enable smarter behaviors in your robots through a better understanding of their environment.

DFM and DFT

Transition from prototype to production without surprises. Design for manufacturability and testability to reduce cost and ensure robust quality at scale.

Platform

Build the foundations of your firmware, be it the OS, the networking stack or peripheral configuration.

Middleware integration

Speed up PoC integration with the right middleware for the job (ROS2, Protobuf + gRPC, or custom)

Control Boards

Build a board suited to your needs. Deliver power, route buses, implement safety features, sample sensors and control actuators.

Actuator Drivers

Precisely drive motors, servos or other actuators. Ensure safe torque control, accurate velocity/position control, and predictable performance under load.

Simulation

Test and validate behaviors in simulation before touching real hardware, cutting QA costs and catching issues earlier.

DFM and DFT

Transition from prototype to production without surprises. Design for manufacturability and testability to reduce cost and ensure robust quality at scale.

Robotics CI/CD

Always know who, when and where your software was released. Deliver robotics software with quality.

Middleware integration

Speed up PoC integration with the right middleware for the job (ROS2, Protobuf + gRPC, or custom)

IoT Integration

Seamlessly connect robots to the cloud. Enable remote updates and telemetry streaming leveraging our +10 years in developing connected applications.

Actuator Drivers

Precisely drive motors, servos or other actuators. Ensure safe torque control, accurate velocity/position control, and predictable performance under load.

Observability

Always know what happened in a given test trial. Speed up problem triage by having the right information available at all times.

Platform

Build the foundations of your firmware, be it the OS, the networking stack or peripheral configuration.

Functional Safety & Compliance

Trace requirements from concept to code. Be ready for audits with structured documentation, risk management and test evidence.

Control Boards

Build a board suited to your needs. Deliver power, route buses, implement safety features, sample sensors and control actuators.

Data Flow

Move your data reliably across buses, gateways, and services. From sensor to cloud.

Drivers

Get the sensor data with high availability, quality and low latency

Simulation

Test and validate behaviors in simulation before touching real hardware, cutting QA costs and catching issues earlier.

Legacy Code

Take your existing firmware to the next level, port it to a new platform or optimize its performance.

HiL Continuous Integration

Integrate Hardware-in-the-Loop setups into your CI pipelines. Validate algorithms, firmware and hardware against real-world scenarios continuously.

State Estimation

Enable smarter behaviors in your robots through a better understanding of their environment.

Let’s build something meaningful together

At Focus, we work closely with our clients to turn complex problems into reliable, real-world solutions.

How Can We Help?

You have an idea and want to turn it into a real product.

You’re facing a complex technical challenge and need expert support.

You’re looking for a long-term engineering partner, not just a vendor.

You want to extend your team with experienced engineers.

Thank you!

Your submission has been received!

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Powering Physical AI Innovation

Physical AI is easy to prototype but hard to ship. We close that gap.

Efficiency, Flexibility, and Expertise

We Meet You Where You Are

HW/FW Prototype Development

Robot Software PoC Development

Robot SW/FW/HW Implementation

Cloud Integration

CI and QA Implementation

Fleet Deployment and Management

Telemetry and A/B Testing

Our experience in action

Physical AI Studio Management Team

Comprehensive Physical AI Services

Let’s build something meaningful together

How Can We Help?

Physical AI is easy to prototype but hard to ship.
We close that gap.

HW/FW Prototype Development